Greg Lindsay's Blog

February 10, 2019  |  permalink

Mobility as a Service: One Ring To Rule Them All

image

(I’m the opening keynote speaker at the Trapeze Group’s 2019 ThinkTransit conference in April. Ahead of that, they asked me to record a quick Webcast covering some of the themes of my talk – which is still several months away, so who know how much will change by then! Click here to watch the Webcast, or read Trapeze’s write-up of my talk below. I hope to see you there in Tampa on April 15 – on my birthday, no less!)

I once took an English class for the sole reason that it included the study of the Lord of the Rings trilogy. I hadn’t read the books at that point, so I really didn’t know what I was in for. As it turned out, our class embarked on a poetic and exciting journey. At the heart of the stories was a ring.

One Ring to rule them all,

One Ring to find them,

One Ring to bring them all

And in the darkness bind them

A self-professed “Tolkien nerd,” [Editor’s note: I’m not really a Tolkien nerd.] Greg Lindsay, Futurist and Urbanist, joined us for a webinar on January 25th for a sneak peek into his ThinkTransit 2019 keynote address, where he’ll discuss how the idea of one ring or one body can be applied to the state of the passenger journey today. The ring model could offer the industry a guide as to how to solve what we’re seeing with multiple competing services (traditional transit, scooters, bikes and ride shares) with little or no integration. As Greg put it in the webinar, “What role can we take in advancing our standards to ensure that at the very least we have open standards to perhaps demand interoperability between shared services?”

Although it seems imperative that there be some overarching coordination of shared mobility, Greg went on to say that, “if the one ring model does not prove true, how can we advance this notion of open standards, how can we promote interoperability so we can get public transit front and center and really have it become the backbone of the larger shared services?”

Do you think J.R.R. Tolkien had any idea of the impact he would have more than 60 years after writing his original masterpiece? Or that we would be taking his idea and applying it to a discussion about public transit? Probably not. Regardless, he imparted some valuable notions that we can build on today.

I hope Greg will have more Tolkien-isms to share at ThinkTransit. Regardless, I’m looking forward to an open and engaging forum to really think deeply about how our industry will successfully approach the unprecedented new challenge of shared mobility.

If you haven’t visited the ThinkTransit website yet, Greg will be kicking off the 2019 ThinkTransit Conference with a discussion on mobility. Here’s a sneak peek on his topic:

Mobility-as-a-Service: Open standards or walled gardens? MaaS is seen as a potential antidote to private mobility operators controlling the customer relationship, data, and booking mechanism. But that was before TNCs pivoted into full-stack mobility offerings with bicycles, scooters, and transit integration (such as Uber’s deal with Masabi). Can cities, DOTs, and transit agencies embrace-and-demand open standards before it’s too late?

Micromobility: Friend-or-foe to transit? Scooter madness aside, early surveys suggest that rather than diverting passengers from driving private automobiles, scooters are capturing riders who might have otherwise walked or taken public transit. While this might be a positive from an active mobility standpoint, it still poses a threat to transit – especially when the data collected from these services is being funneled to companies competing with transit, such as TNCs. How do we ensure micromobility is complementary to transit, rather than a competitor?

Intrigued? Want to hear more? Watch the webinar here and don’t forget to sign up for ThinkTransit by the early bird deadline on February 20th! I know I can’t wait to hear the rest of the story.

Posted by Greg Lindsay  |  Categories:  |  Comments


About Greg Lindsay

» Folllow me on Twitter.
» Email me.
» See upcoming events.


Greg Lindsay is a generalist, urbanist, futurist, and speaker. He is a non-resident senior fellow of the Arizona State University Threatcasting Lab, a non-resident senior fellow of MIT’s Future Urban Collectives Lab, and a non-resident senior fellow of the Atlantic Council’s Scowcroft Strategy Initiative. He was the founding chief communications officer of Climate Alpha and remains a senior advisor. Previously, he was an urban tech fellow at Cornell Tech’s Jacobs Institute, where he explored the implications of AI and augmented reality at urban scale.

» More about Greg Lindsay

Blog

January 31, 2024

Unfrozen: Domo Arigatou, “Mike 2.0”

January 22, 2024

The Future of Generative AI in Architecture, Engineering, and Construction

January 18, 2024

The Promise and Perils of the Augmented City

January 13, 2024

Henley & Partners: Generative AI, Human Labor, and Mobility

» More blog posts

Articles by Greg Lindsay

-----  |  January 22, 2024

The Future of Generative AI in Architecture, Engineering, and Construction

-----  |  January 1, 2024

2024 Speaking Topics

-----  |  August 3, 2023

Microtargeting Unmasked

CityLab  |  June 12, 2023

Augmented Reality Is Coming for Cities

CityLab  |  April 25, 2023

The Line Is Blurring Between Remote Workers and Tourists

CityLab  |  December 7, 2021

The Dark Side of 15-Minute Grocery Delivery

Fast Company  |  June 2021

Why the Great Lakes need to be the center of our climate strategy

Fast Company  |  March 2020

How to design a smart city that’s built on empowerment–not corporate surveillance

URBAN-X  |  December 2019

ZINE 03: BETTER

CityLab  |  December 10, 2018

The State of Play: Connected Mobility in San Francisco, Boston, and Detroit

Harvard Business Review  |  September 24, 2018

Why Companies Are Creating Their Own Coworking Spaces

CityLab  |  July 2018

The State of Play: Connected Mobility + U.S. Cities

Medium  |  May 1, 2017

The Engine Room

Fast Company  |  January 19, 2017

The Collaboration Software That’s Rejuvenating The Young Global Leaders Of Davos

The Guardian  |  January 13, 2017

What If Uber Kills Public Transport Instead of Cars

Backchannel  |  January 4, 2017

The Office of the Future Is… an Office

New Cities Foundation  |  October 2016

Now Arriving: A Connected Mobility Roadmap for Public Transport

Inc.  |  October 2016

Why Every Business Should Start in a Co-Working Space

Popular Mechanics  |  May 11, 2016

Can the World’s Worst Traffic Problem Be Solved?

The New Republic  |  January/February 2016

Hacking The City

» See all articles