Greg Lindsay's Blog

March 16, 2023  |  permalink

Meet the “Industrial Metaverse”

Fast Company recently invited me to host the first of three virtual panel discussions on digital twins and the “industrial metaverse” (a subject near-and-dear to my heart). From the recap:

“With a digital twin, we don’t have to build prototypes to see how things will work,” said Barbara Humpton, president and CEO of Siemens USA. “We can experiment using the laws of physics before making decisions about what we want to build—which for an auto manufacturer can mean designing a vehicle 50% faster.” Humpton’s remarks were made as part of a panel on the industrial metaverse hosted by Fast Company in partnership with Siemens. She was joined by Richard Kerris, head of developer relations at Nvidia — which offers its “Omniverse” development platform to partners such as Siemens — and Michael Campbell, chief product officer at Bentley Systems. Their session was introduced with a fireside chat with Cathy Hackl, chief metaverse officer at Journey and author of Into the Metaverse.

Watch the panel here or read the entire recap.

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Greg Lindsay is a generalist, urbanist, futurist, and speaker. He is a 2022-2023 urban tech fellow at Cornell Tech’s Jacobs Institute, where he leads The Metaverse Metropolis — a new initiative exploring the implications of augmented reality at urban scale. He is also a senior fellow of MIT’s Future Urban Collectives Lab, a senior advisor to Climate Alpha, and a non-resident senior fellow of the Atlantic Council’s Scowcroft Strategy Initiative.

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